The Future of the App Marketplace May Include More Low-code, No-code, and Instant Apps

What are Low/No Code Apps?

Low-code and no-code apps are built using low-level, easy-to-learn programming languages allowing developers to create basic apps without knowing how to code. When compared with high-code app development, the process is much faster, as there is less coding involved. Not only is it quicker to build an app, but the apps are also created with limited features that can be upgraded later on if needed.

What are Instant Apps?

Google Play Instant Apps are “lightweight” modules of the full app that run instantly without installation. Instead of downloading the entire app, users can open targeted pages or sections within apps straight from Google search results. For example, instead of using Facebook’s native mobile app to look at someone’s profile, you could simply click on their name and immediately go to their profile page within Facebook directly through a web browser link on your phone — all without having to download or install anything onto your device from the app store. You’ll still have access to some features like photos and status updates, but not everything. This can be incredibly appealing to users who are looking for a less intrusive experience while still being able to use the app in some capacity.

Reasons Why These Kinds of Apps Will Become More Popular

Google Play Instant Apps are particularly useful for developers because it allows them to “upgrade” their apps without losing any of their previous users, since the Instant App has its own unique URL. This means that if a user doesn’t like the Instant App or finds it isn’t useful to them, they can always go back to the original app. This could be incredibly beneficial for developers, because if users like the Instant App better than the original version, they’ll still want to use that instead of the native app.



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